Los Angeles, February 2, 2023 - The 2023 Royal Rumble event featured a first-ever gimmick match with Bray Wyatt taking on LA Knight. The match was filled with ‘neon’ elements and WWE were doing run-throughs regarding the use of neon at the Rumble.
This was an anything-goes match done under backlighting. The backlighting illuminated body and face paint on Wyatt presented Wyatt with a demon-like appearance, including red eyes. According to our perspective, the match didn't really pull off. In an interview with The Hollywood Reporter
, WWE senior VP and head of global sales and partnerships Craig Stimmel revealed that there could be another sponsorship match at WrestleMania 39.
“I don’t want to give away too much, but it’ll be around a match, and the sponsorship of that match, and what they’ll be able to bring to that match,” he said. “So we’re going to do things that fit inside of our storyline as well.”
“We’re tracking exactly where we want to be going into the events,” Stimmel said. “We’ve also got a diverse set of sponsorships coming in … we’ve got snacks, we have beverages, among others. So it’s a really nice diverse portfolio of brands that are joining in a myriad of ways. When you think about putting WrestleMania on, we’re going to be showing across millions of households on Peacock, we’re also going to have a social presence.
We’re also going to have a post-match press conference that’s going to be sponsored this year — you saw that with Mountain Dew and Royal Rumble — but we’re going to have that again at WrestleMania. It’s on YouTube and on TikTok and on Facebook, so we’re gonna have a myriad of opportunities to tell a brand story across different spectrums with different voices. So I think when we approach brands, we want to make sure that that holistic picture is in place… we’re looking for that audience overlap.”
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