Seth Rollins: WWE World Heavyweight Championship Is More Than Just A 'Work-Rate' Title

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According to Seth Rollins, merely referring to the WWE World Heavyweight Championship as the "work-rate title" is an inadequate portrayal of its significance, as the intention is to elevate it to the same stature as any other prestigious belt.

In a spectacular showdown at WWE Night of Champions, Rollins triumphed over AJ Styles to claim the illustrious title. Both leading up to this monumental achievement and during the initial stages of Rollins' reign, there has been a concerted effort to underscore that this new championship shall epitomize the embodiment of tireless effort and unparalleled skill. Rollins has already demonstrated his mettle by defending his golden prize against Damian Priest on the recent episode of WWE Raw, and he has unequivocally expressed his readiness to confront any prospective challenger that may arise.



In a conversation with Mark Andrews on the enlightening platform My Love Letter to Wrestling, Rollins offered a poignant response to the notion that the WWE World Heavyweight Championship would be predominantly associated with work-rate. He emphatically emphasized that the objective is to meticulously construct the championship's prestige and elevate it to the zenith of wrestling's grandest accolades.

“I think just kind of calling it the work-rate title is a little bit underselling it. At the end of the day, the title exists because our roster is so chock full of talent. There’s just too much to have one champion that’s not around very much, and so I think the fact that we had so many worthy contenders, people that could hold this championship, I think that is the reason the title exists. If we had a weak roster and things weren’t good and stuff wasn’t hot, it might be fine just to have one champion who wasn’t around, didn’t want to make live events, but that’s just not the case.

We’re selling out left and right, we’re hot, from here to Jeddah, Saudi Arabia, Paris, France, Mexico City, it doesn’t matter. We’re just selling out left and right, and we need to have a World Heavyweight Champion on the men’s side to represent that level of competition. So I think we’re going to put in the work to build this title to be as big as any championship in wrestling. We’re not naive and think that we don’t need to put that work. We know that it needs to happen. But we’ve got the roster, and the guys and the crew who are willing to put in the time to make it feel as big as it is," Rollins said.

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