Road Dogg Defends WWE's Decision For Roman Reigns To Retain Against Cody Rhodes At WrestleMania 39

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According to Brian James, aka Road Dogg, who is currently a WWE Executive and also a Hall of Famer, the decision for Roman Reigns to retain the WWE Universal Championship against Cody Rhodes at WrestleMania 39 was a strategic one for the company. James stated in a recent episode of his podcast 'Oh...You Didn't Know?' that a victory for Rhodes would not have been a smart business move.

James explained that the storyline leading up to the match was focused on Rhodes' desire to fulfill his father Dusty Rhodes' legacy and claim the top prize in WWE. However, he believes that the outcome of the match was not the end of Rhodes' title chase, but rather the closing of a chapter in his story. James implied that Rhodes may have more opportunities in the future to pursue the championship, and a victory at WrestleMania 39 may not have allowed for further storylines to develop.



James also mentioned that from a business standpoint, keeping the title on Reigns, who was portrayed as a dominant and top heel (villainous character) at the time, was a strategic decision to maintain his momentum and elevate his status as a top champion in the company. He added that sometimes, in the wrestling business, unexpected outcomes and decisions are made to create drama, suspense, and future opportunities for storytelling.

“The argument is a legitimate one to go back now that history has told that story and go, ‘Okay. Should he have got it then? Should he won it then?’ Like, man, I don’t think that’s smart business. I think that’s great booking if you’re a fan, but I don’t think it’s smart business. If you tell the story and go, ‘The end,’ close the book. Then, ‘Okay, now we got to start over,’ I just feel like this was just a chapter closing.

He came in, and this has been said by some people that speak about wrestling that kinda know what they’re talking about, he came in, and he had no adversity. He went right through the Rumble, right through everybody, and right to the champion. So the argument could be made, ‘Man if you just give it to him now, did he earn it?’



Yes, he has over the extension of his career, for sure, if you can tell that whole story, and they have tried to tell that whole story as much as they could if you see in the promos, they talk a lot about what all he’s done because that’s a really cool part of his story is what he has accomplished in this industry. By himself, you know what I mean? Like, I mean, yes, he’s had some help. Yes, his father was a wrestler, his brother, all that. Man, he came in and changed the game a little bit, and kudos to him for that.

So really, it’s a bigger picture conversation. Whether he has the title around his waist right now or not, let’s just stop and think about what Cody’s done and accomplished from a human standpoint. Holy mackerel, this dude’s an entrepreneur in the industry of sports entertainment, and that has never existed before.”

H/T: Fightful for the above transcription

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