Hyderabad, February 3, 2033 - WWE was planning to run a show "on a grand scale" from Hyderabad with the most likely date being Wednesday, January 18, but the plan didn't land.
No doubts are even concerned that WWE has a huge fan base in India and WWE has a significant following and the company has been actively promoting its brand in the country for many years. Over the years, The company has also signed several Indian talents to its roster, including The Great Khali, Jinder Mahal, and Kavita Devi, who have become popular among Indian audiences.
Now, it seems like the plan is getting resonated rapidly. During the Q4 2022 WWE financial earnings call, Nick Khan provided an update on a potential upcoming major WWE event in India. Khan noted that they are waiting for the Zee-Sony India merger to be approved by the regulatory authorities.
“In terms of India, allow me to tell you, from our perspective, what’s going on there and what will go on there. We’re waiting for the Zee-Sony India merger to be approved by the regulatory authorities," said Khan. "The hope is in April. Keep in mind what you already know. COVID stunted our growth opportunities in India and a number of places, but in India specifically, where I would say it was almost impossible to travel in and out of.
We couldn’t do local events there. So as soon as we have a sense of when the regulatory approval happens on Zee and Sony India, look for a big live event in India. The best way to grow viewership, and I think we’re seeing it proven out with our UK shows, with the upcoming Montreal show, and in other markets, is to have live events there. It’s a much easier sale for our partners with their partners. It’s a much easier sale for us with potential partners, when they’ve been to the show, and they see the power of it. It’s just a smoother path. So as soon as that transaction is approved, look for us to be there in short order and to start continuing to build that empire in India."
Last year WWE held Superstar Spectacle on January 26 for India's Republic Day. The event was specially produced for WWE's Indian market as a part of their five-year deal with Sony Pictures Networks India. The event also incorporated elements of traditional and contemporary Indian culture and emanated from the WWE ThunderDome, hosted at Tropicana Field in St. Petersburg, Florida.
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